What makes a good real estate agent?

The current situation for real estate sellers in Switzerland

The real estate market in Switzerland is characterized by high prices and strong demand, especially in urban areas. At the same time, for most people, selling a property is the biggest financial investment of their lives. Choosing the right real estate agent therefore plays a decisive role. A good agent will not only know the market value of your property, but will also be able to sell it for the best possible price within the time frame you have set. Incorrect price estimates or long marketing times, on the other hand, can lead to price corrections of 5-10%, which can quickly mean losses of CHF 50,000 or more.

The number of real estate agents and the variety of different business and pricing models make it difficult for many sellers to maintain an overview. While some agents traditionally operate with a fixed percentage of the sales price, new models have been established in the course of digitalization. AtAgentSelly, for example, the commission is 2.5 % of the transaction volume with a minimum of CHF 12,500 and a maximum of CHF 35,000. There is no obligation to pay a deposit, as payment is only made when the sale is successful, which minimizes the risk for customers. Other providers work with similar models and offer lump sums or lower percentages, for example. Depending on the provider, however, a down payment may be required.

What should I look out for when searching for the right estate agent?

A good real estate agent combines several key qualities: experience, training, a strong network and trustworthiness. Choosing a good real estate agent is not just about the agent's expertise and experience, but also about the real estate company he or she represents. AgentSelly, for example, offers afree property valuation and uses its data expertise to show you the approximate sales price you can expect. These are clear benefits to consider in combination with the personal experience of your agent.

Here are some of the most important factors to consider when choosing an estate agent:

1. Experience and market knowledge: a good agent knows the local real estate market inside and out. He or she should have in-depth knowledge of market prices in your area and know what factors affect the value of your property. However, experience is not only reflected in the number of transactions concluded, but also in how the agent deals with challenges and special situations.

2. Reliability and transparency: Trust is the be-all and end-all when working with a real estate agent. A reputable estate agent will disclose all costs and conditions and keep you regularly informed about the status of the sales process. Pay attention to whether the estate agent is giving you honest and realistic estimates or whether they are trying to inflate your expectations.

3. Marketing and negotiation skills: A successful real estate sale requires more than just publishing an offer on a platform. A good estate agent knows how to present a property in the right light, be it through professional photos, virtual tours or targeted advertising. They must also have strong negotiation skills in order to achieve the best possible price for your property.

4. Network and reach: The brokerage company and its technological expertise play a particularly important role here. The larger the database of potential buyers, the better for you. Your agent will have access to a strong network that may not otherwise have considered your property. This can be particularly valuable if you are selling a specific property that is not suitable for everyone.

5. Data and technology expertise: With increasing digitalization in the real estate market, strong data and technology expertise is essential. The use of artificial intelligence (AI) is also becoming increasingly important. For example, the value of a property is influenced by data from other transactions involving similar properties. The free valuation of your property by AgentSelly also uses data for the calculation.

Exclusion criteria that should set off alarm bells are negative valuations or inadequate training. You should also be wary of high prices, unrealistic promises or aggressive sales behavior.

Checklist: How to find the right real estate agent

To make sure you don't overlook anything, we have put together a short checklist for you. If you consider the following points, you'll be on the right track:

1. Check references: Ask the estate agent for references and read customer reviews online. Satisfied customers are a good indication of the quality of the estate agent.

2. Understand costs and fees: Make sure you understand the broker's fee structure. Ask about possible additional costs and clarify when payment will be made.

3. Check the contract thoroughly: Read the broker's contract carefully before you sign it. Pay attention to the periods of notice and the exact terms of cooperation.

4. Compare several brokers: Obtain offers from several brokers before making a decision. This will give you a feel for who is best suited to you and your property.

5. Ask questions: Don't hesitate to ask the agent questions. A good agent will take the time to explain everything to you and dispel any concerns you may have.

Conclusion: Choosing the right real estate agent should be carefully considered

Are you ready to sell your property? Then the best place to start is with a free, no-obligation property valuation. This will give you an initial guide value for your property, which you can discuss with your real estate agent.

With the right estate agent at your side, you can rely on a smooth sales process and competent support from A to Z.