Why We Founded FinFinder.ch
FinFinder.ch is the first independent platform in Switzerland dedicated to matching customers with verified financial advisors. People aren’t just looking for someone with professional expertise - they want a coach whose personality and life experience resonates with them.
While matchmaking platforms exist for almost every other product or service, financial advice has been missing from the mix - until now.
Many Swiss people have questions about their finances but, for a variety of reasons, hesitate to reach out to their main bank. FinFinder.ch removes these barriers by giving users a simple, straightforward way to connect with qualified advisors. Instead of worrying about where to turn, customers can take their first step toward financial advisory with ease.
The Founders
The founders of FinFinder.ch are two well-known personalities in the Swiss financial industry.
Andreas Schöni
Co-founder Finance
“Trust is the be-all and end-all in financial advice. We are convinced that for an optimal advisory experience, the basis of trust and the chemistry between customer and advisor must be right.”
Andreas Schöni looks back on more than 40 years of professional experience in the financial sector abroad and in Switzerland: from client advisor to Managing Director at UBS, Zürcher Kantonalbank and SIX and has been working as a financial planner himself for 10 years.
Ati Tosun
Co-founder Marketing
“Many Swiss people go through life without a 'financial plan' and thus miss the chance for more financial freedom. Many are not aware of their financial needs or are hesitant to approach a financial advisor. With FinFinder.ch we want to reduce these entry barriers.”
Ati Tosun headed segment management at Zürcher Kantonalbank until 2015 and has been working as an independent entrepreneur since then. His specialty is the development and marketing of online marketplaces. He has already built up a successful travel platform with indyguide.com.
Ati
Co-founder Marketing
Andreas
Co-founder Finance
Bogdan
IT
Maria
Design
Our Conviction
Customers can have very different expectations of their advisors. For some, it is particularly important that their advisor works for a large, well-known company; other customers take the exact opposite view and attach great importance to the independence of their advisor. What all customers have in common, however, is that they want a financial coach who not only meets their professional requirements, but is also a good fit for them on a personal level.
FinFinder.ch suggests a small, sorted and personalized pre-selection of qualified financial coaches to the customer and leaves the choice to the customer.
Our Advisory Board
Martin Scholl
Start-up-Investor, Board Member
Lina Bee
Founder of Fempreneurs
Markus Bucheli
Head of Marketing & Communications, Helvetia